Golpistas montam sites de compra falsos, lojas de rede social falsas e promocoes boas demais espalhadas por WhatsApp e SMS; a vitima paga (quase sempre por Pix ou boleto falso) e o produto nunca chega. Foi o golpe que mais cresceu no Brasil no comeco de 2025, e as vendas concentradas na Black Friday, os pagamentos em Pix pra conta pessoal e o compartilhamento pesado de ofertas no WhatsApp dao a essas lojas um caminho de pagamento rapido e dificil de reverter.

Como o golpe funciona

1. Os golpistas clonam o site de uma loja conhecida ou criam uma 'loja' nova, muitas vezes registrada poucos dias antes de uma data como a Black Friday.
2. Anunciam produtos com desconto pesado por WhatsApp, SMS, e-mail e anuncios nas redes.
3. Na hora de pagar, empurram voce pra um Pix numa conta pessoal ou um boleto, as vezes com contagem regressiva pra forcar a decisao rapida.
4. Depois do pagamento, o produto nunca e enviado e a loja/contato desaparece.

Sinais de alerta

• Precos bem abaixo do mercado e pressao pra comprar na hora.
• Pagamento empurrado pra Pix numa conta pessoal ou um boleto com formato estranho, no lugar de um checkout normal.
• Um dominio registrado ha pouquissimo tempo, sem reputacao no Reclame Aqui e sem CNPJ/contato verificavel.
• Ofertas que chegam sem voce pedir, por links de WhatsApp/SMS.

Como se proteger

• Confira a reputacao da loja no Reclame Aqui e no consumidor.gov.br, e verifique o CNPJ.
• Prefira cartao de credito ou plataformas com protecao ao comprador em vez de Pix pra conta pessoal.
• Digite voce mesmo o endereco da loja, em vez de clicar em links que chegaram por mensagem.
• Se cair no golpe por Pix, peca o MED e denuncie ao Procon e ao consumidor.gov.br.

Betrueger bauen falsche Shop-Seiten, falsche Laeden in sozialen Netzwerken und zu gute Angebote, verbreitet ueber WhatsApp und SMS; das Opfer zahlt (fast immer per Pix oder falschem Boleto) und das Produkt kommt nie an. Es war Anfang 2025 der am schnellsten wachsende Betrug in Brasilien, und die auf die Black Friday konzentrierten Verkaeufe, Pix-Zahlungen an Privatkonten und das starke Teilen von Angeboten auf WhatsApp geben diesen Laeden einen schnellen, schwer umkehrbaren Zahlungsweg.

So funktioniert die Masche

1. Die Betrueger klonen die Seite eines bekannten Ladens oder erstellen einen neuen 'Laden', oft wenige Tage vor einem Datum wie der Black Friday registriert.
2. Sie bewerben stark reduzierte Produkte per WhatsApp, SMS, E-Mail und Anzeigen in den Netzwerken.
3. Beim Bezahlen draengen sie Dich zu einem Pix an ein Privatkonto oder einen Boleto, manchmal mit Countdown, um die schnelle Entscheidung zu erzwingen.
4. Nach der Zahlung wird das Produkt nie verschickt und der Laden/Kontakt verschwindet.

Warnsignale

• Preise weit unter Marktniveau und Druck, sofort zu kaufen.
• Die Zahlung wird zu einem Pix an ein Privatkonto oder einem seltsam formatierten Boleto gedraengt, statt zu einem normalen Checkout.
• Eine erst vor ganz kurzer Zeit registrierte Domain, ohne Ruf bei Reclame Aqui und ohne pruefbare CNPJ/Kontakt.
• Angebote, die unaufgefordert per WhatsApp-/SMS-Links kommen.

So schützt du dich

• Pruef den Ruf des Ladens bei Reclame Aqui und consumidor.gov.br und verifizier die CNPJ.
• Bevorzug Kreditkarte oder Plattformen mit Kaeuferschutz statt Pix an ein Privatkonto.
• Tipp die Adresse des Ladens selbst ein, statt auf per Nachricht erhaltene Links zu klicken.
• Faellst Du per Pix darauf herein, verlang den MED und melde es bei Procon und consumidor.gov.br.

Crooks set up fake shopping sites, fake social-media stores and too-good deals spread by WhatsApp and SMS; the victim pays (almost always by Pix or a fake boleto) and the product never arrives. It was the fastest-growing scam in Brazil in early 2025, and sales concentrated around Black Friday, Pix payments to a personal account and heavy deal-sharing on WhatsApp give these stores a fast, hard-to-reverse payment path.

How the scam works

1. The crooks clone a known store's site or create a new 'store', often registered just days before a date like Black Friday.
2. They advertise heavily discounted products via WhatsApp, SMS, email and social-media ads.
3. At checkout they push you toward a Pix to a personal account or a boleto, sometimes with a countdown to force a quick decision.
4. After payment the product is never shipped and the store/contact disappears.

Warning signs

• Prices far below market and pressure to buy right away.
• Payment pushed toward a Pix to a personal account or an oddly-formatted boleto, instead of a normal checkout.
• A domain registered very recently, with no reputation on Reclame Aqui and no verifiable CNPJ/contact.
• Deals that arrive unsolicited through WhatsApp/SMS links.

How to protect yourself

• Check the store's reputation on Reclame Aqui and consumidor.gov.br, and verify the CNPJ.
• Prefer a credit card or platforms with buyer protection over a Pix to a personal account.
• Type the store's address yourself instead of clicking links that arrived by message.
• If you fall for it via Pix, request the MED and report it to Procon and consumidor.gov.br.

Los estafadores montan sitios de compra falsos, tiendas falsas en redes sociales y promociones demasiado buenas difundidas por WhatsApp y SMS; la victima paga (casi siempre por Pix o boleto falso) y el producto nunca llega. Fue el fraude que mas crecio en Brasil a comienzos de 2025, y las ventas concentradas en el Black Friday, los pagos por Pix a cuenta personal y el intercambio intenso de ofertas por WhatsApp dan a estas tiendas un camino de pago rapido y dificil de revertir.

Cómo funciona la estafa

1. The crooks clone a known store's site or create a new 'store', often registered just days before a date like Black Friday.
2. They advertise heavily discounted products via WhatsApp, SMS, email and social-media ads.
3. At checkout they push you toward a Pix to a personal account or a boleto, sometimes with a countdown to force a quick decision.
4. After payment the product is never shipped and the store/contact disappears.

Señales de alerta

• Prices far below market and pressure to buy right away.
• Payment pushed toward a Pix to a personal account or an oddly-formatted boleto, instead of a normal checkout.
• A domain registered very recently, with no reputation on Reclame Aqui and no verifiable CNPJ/contact.
• Deals that arrive unsolicited through WhatsApp/SMS links.

Cómo protegerte

• Check the store's reputation on Reclame Aqui and consumidor.gov.br, and verify the CNPJ.
• Prefer a credit card or platforms with buyer protection over a Pix to a personal account.
• Type the store's address yourself instead of clicking links that arrived by message.
• If you fall for it via Pix, request the MED and report it to Procon and consumidor.gov.br.

Les escrocs montent de faux sites d'achat, de fausses boutiques sur les reseaux sociaux et des offres trop belles diffusees par WhatsApp et SMS; la victime paie (presque toujours par Pix ou faux boleto) et le produit n'arrive jamais. Ce fut l'arnaque a la plus forte croissance au Bresil debut 2025, et les ventes concentrees autour du Black Friday, les paiements Pix vers un compte personnel et le partage massif d'offres sur WhatsApp donnent a ces boutiques un chemin de paiement rapide et difficile a annuler.

Comment l'arnaque fonctionne

1. The crooks clone a known store's site or create a new 'store', often registered just days before a date like Black Friday.
2. They advertise heavily discounted products via WhatsApp, SMS, email and social-media ads.
3. At checkout they push you toward a Pix to a personal account or a boleto, sometimes with a countdown to force a quick decision.
4. After payment the product is never shipped and the store/contact disappears.

Signaux d'alerte

• Prices far below market and pressure to buy right away.
• Payment pushed toward a Pix to a personal account or an oddly-formatted boleto, instead of a normal checkout.
• A domain registered very recently, with no reputation on Reclame Aqui and no verifiable CNPJ/contact.
• Deals that arrive unsolicited through WhatsApp/SMS links.

Comment te protéger

• Check the store's reputation on Reclame Aqui and consumidor.gov.br, and verify the CNPJ.
• Prefer a credit card or platforms with buyer protection over a Pix to a personal account.
• Type the store's address yourself instead of clicking links that arrived by message.
• If you fall for it via Pix, request the MED and report it to Procon and consumidor.gov.br.

I truffatori creano falsi siti di acquisto, falsi negozi sui social e offerte troppo belle diffuse via WhatsApp e SMS; la vittima paga (quasi sempre con Pix o un boleto falso) e il prodotto non arriva mai. E stata la truffa in piu rapida crescita in Brasile all'inizio del 2025, e le vendite concentrate intorno al Black Friday, i pagamenti Pix verso un conto personale e la forte condivisione di offerte su WhatsApp danno a questi negozi una via di pagamento rapida e difficile da annullare.

Come funziona la truffa

1. The crooks clone a known store's site or create a new 'store', often registered just days before a date like Black Friday.
2. They advertise heavily discounted products via WhatsApp, SMS, email and social-media ads.
3. At checkout they push you toward a Pix to a personal account or a boleto, sometimes with a countdown to force a quick decision.
4. After payment the product is never shipped and the store/contact disappears.

Segnali d'allarme

• Prices far below market and pressure to buy right away.
• Payment pushed toward a Pix to a personal account or an oddly-formatted boleto, instead of a normal checkout.
• A domain registered very recently, with no reputation on Reclame Aqui and no verifiable CNPJ/contact.
• Deals that arrive unsolicited through WhatsApp/SMS links.

Come proteggerti

• Check the store's reputation on Reclame Aqui and consumidor.gov.br, and verify the CNPJ.
• Prefer a credit card or platforms with buyer protection over a Pix to a personal account.
• Type the store's address yourself instead of clicking links that arrived by message.
• If you fall for it via Pix, request the MED and report it to Procon and consumidor.gov.br.